Learn how to apply the Gordon Growth Model (GGM) to value equity investments by assuming perpetual, constant dividend growth. Explore key assumptions, best practices, and common pitfalls for exam success.
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The Constant Growth Model—also called the Gordon Growth Model (GGM)—is a time-tested approach to stock valuation that assumes dividends will grow at a steady rate, well, forever. This might sound a bit idealistic, right? But it actually works well in some very specific contexts, especially for stable, mature firms with reliable dividend policies. Before we dig in deeper, let’s set the stage:
Imagine you’re analyzing a classic utility company with a decades-long track record of slowly increasing dividends. The GGM essentially says: “If the firm increases its dividend payment at some constant percentage every year, how much should we pay for it today?” And that’s it in a nutshell.
In mathematical terms, the GGM can be expressed as:
$$ V_0 = \frac{D_1}{r - g} $$
Where:
• \( V_0 \) is the current value (intrinsic value) of the stock.
• \( D_1 \) is the next year’s dividend.
• \( r \) is the required rate of return (sometimes called the cost of equity).
• \( g \) is the constant dividend growth rate into perpetuity.
There’s a small but important detail: we often start with the most recent dividend (say \( D_0 \)) and then multiply by \( (1+g) \) to get \( D_1 \):
$$ D_1 = D_0 \times (1 + g) $$
This step shows how we move from the dividend that was just paid to the dividend we expect in the next period.
• Constant dividend growth forever: The company’s implied growth is stable and will never falter—kind of a heroic assumption, but plausible for large, mature enterprises with consistent market demand.
• Growth rate \( g < r \): If the assumed growth is equal to or above the discount rate, the denominator \( (r - g) \) becomes zero or negative, turning the math bananas (i.e., infinite or negative valuations).
• Sensitivity to inputs: This approach can be super-sensitive to tiny fluctuations in \( r \) or \( g \). If you tweak \( g \) just a bit, the value estimate can swing dramatically.
I once remember witnessing an interview with a CFO from a storied utility company—he basically bragged about his record of increasing the dividend by about 3% annually for over 30 years. That continuity is precisely what GGM tries to capture.
Estimating \( D_1 \):
You might only know \( D_0 \), the most recent full-year dividend. To get \( D_1 \), multiply \( D_0 \) by \( (1+g) \). For example, if \( D_0 = $2.00 \) and \( g = 4% \), then \( D_1 = 2.00 \times 1.04 = $2.08 \).
Determining \( g \):
You could use:
• Historical average dividend growth (e.g., a 5-year or 10-year CAGR).
• Fundamental drivers like \( g = b \times \text{ROE} \), where \( b \) is the retention ratio (the fraction of earnings not paid as dividends). If a firm retains 40% of its earnings and consistently returns 10% on equity, then \( g = 0.40 \times 0.10 = 0.04 \) (4%).
\( g \) must be realistic:
If you see a firm pumping out 15% dividend growth assumptions indefinitely, yet its industry is clearly mature, you might think, “Uh, that’s not going to happen forever.” Keep the big economic picture in mind.
Required rate of return \( r \):
You can estimate \( r \) using the Capital Asset Pricing Model (CAPM) or an expanded version that factors in size premia, country risk, or other adjustments. The main point is: \( r \) has to exceed \( g \).
Be consistent and thorough:
Think about the economic environment, the firm’s cost of equity, industry outlook, etc. A mismatch between your growth assumption and the firm’s fundamentals is a recipe for an unrealistic valuation result.
The Gordon Growth Model really shines in the following scenarios:
• Mature companies in stable industries: Utilities, big consumer staples, or “dividend aristocrats” that keep delivering steady dividend hikes.
• Firms with a stable payout ratio: If the payout ratio is random or sporadic, the GGM’s reliability drops.
But if your target company is in a high-growth phase (imagine a tech startup or biotech with no dividend track record), or if earnings are extremely volatile, the GGM might lead you astray. In that case, you’d typically jump to two-stage, three-stage, or other multi-stage valuation frameworks.
Let’s do a quick numeric scenario just for the feel of it:
• Last dividend paid (\( D_0 \)) = $2.00
• Annual growth rate (\( g \)) = 3%
• Required rate of return (\( r \)) = 7%
Hence, the next dividend, \( D_1 = 2.00 \times (1 + 0.03) = 2.06 \). Then the GGM thread:
$$ V_0 = \frac{2.06}{0.07 - 0.03} = \frac{2.06}{0.04} = $51.50 $$
So the model conveniences us into saying the stock is worth $51.50. Now imagine if you had guessed \( g = 2% \) instead. Suddenly:
$$ V_0 = \frac{2.04}{0.07 - 0.02} = \frac{2.04}{0.05} = $40.80 $$
That’s a big difference from $51.50! This underscores how small changes in \( g \) or \( r \) can throw your final valuation all over the place.
• Overly optimistic growth rates: Don’t ignore the fundamental constraints of the economy—few firms outgrow their entire sector forever.
• Shifting business models: If the company changes strategic direction (e.g., invests heavily to chase growth or drastically cuts dividends), your constant growth premise collapses.
• Macroeconomic disruptions: Recessions, inflation spikes, or interest rate hikes can all affect discount rates and realistic growth.
As you’ll see in the next chapter, many real-world cases require a multi-stage approach to handle an initial high-growth period, a transitional phase, then a stable long-run growth. That’s basically an extension of GGM for each relevant stage. You also need to consider:
• Special corporate actions like share buybacks or unusual one-time dividends.
• Market shocks that might require scenario analysis rather than a neat, closed-form GGM approach.
Below is a simple flowchart illustrating the primary inputs to the model:
flowchart LR A["Constant Growth Model"] --> B["V₀ = \\frac{D₁}{r - g}"] B --> C["Dividend <br/> D₁ = D₀ (1 + g)"] B --> D["Discount Rate <br/> (r)"] B --> E["Growth Rate <br/> (g)"]
• Gordon Growth Model (GGM): A simplified valuation tool assuming dividend growth at a constant rate into perpetuity.
• CAGR (Compound Annual Growth Rate): The average annual growth rate over multiple years, assuming reinvestment.
• Stable Payout Ratio: A consistent fraction of net income paid out as dividends, which can signal predictable dividend growth.
• CFA Institute Program Curriculum, Equity Investments: Dividend Valuation.
• Berkshire Hathaway Shareholder Letters (insights into dividend policy vs. reinvestment).
• Security Analysis by Graham and Dodd (for foundational views on dividend-based valuation).
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