Comparing liquidation-based valuations with ongoing operational assumptions, focusing on distressed conditions, forced sales, synergy, and advanced private company valuation techniques.
When you’re valuing a private company under an asset-based approach, you’re faced with an important judgment call: should you analyze the business as an ongoing enterprise—where it presumably remains afloat for the foreseeable future—or as a candidate for liquidation? You might think, “Well, obviously, if the business is up and running, we assume it stays that way!” But in reality, corporate finance is rarely this straightforward. Sometimes, the business is on shaky ground, or the potential for synergy between assets is questionable, or the entire sector is pivoting in a new direction that older firms can’t match. In these scenarios, it’s often critical to weigh the possibility of liquidation rather than blindly applying a going-concern assumption.
Anyway, let me share a quick anecdote from my earlier days: I once reviewed a small manufacturing firm whose owners insisted that a going-concern valuation gave them a certain level of goodwill and intangible brand equity. But if you visited their actual facility—well, you’d see a place begging for an overhaul. Their major customers had slowly trickled away to more modern competitors. At that point, we had to ask: do we truly see this firm as continuing operations indefinitely, or would a forced or orderly liquidation scenario be more realistic? This debate often arises in exam item sets, especially around distressed or underperforming private companies.
Throughout this section, we’ll break down the nuances of these two valuation methods, show practical examples, and consider the exam-related angles you might face in a CFA Level II setting.
In a private company valuation context, “going concern” often implies we’re valuing assets under the assumption they remain fully integrated within the existing business model. Not only are we looking at tangible items (like machinery or real estate), but we’re also attributing some portion of the firm’s overall intangible value to those assets, such as brand recognition, established customer relationships, and the synergy that arises from combining multiple assets.
On the flip side, “liquidation value” zeroes in on what you’d receive if you sold each asset individually, typically in a relatively short time window—sometimes urgently (forced liquidation) or more deliberately (orderly liquidation). Liquidation value can be an eye-opener. Especially in a forced-sale situation, asset values may plummet due to:
• Transaction costs (e.g., broker fees, auction fees).
• Limited buyer interest, particularly in niche assets.
• The forced-sale or “fire sale” discount, where buyers know the seller is under pressure.
• Potentially zero or negligible value for intangible assets that don’t have a clear market (e.g., a brand that only works if the business remains intact).
• The company is profitable or has stable (or potentially improving) cash flows.
• Management has reasonable plans for expansion, new product lines, or marketing.
• The overall sector/industry is healthy, and there’s no sign of regulatory hurdles that render operations unviable.
• The assets’ combined usage is worth more than the sum of the parts (synergy).
• The business is distressed or near insolvency, with low probability of recovery.
• There are structural changes in the industry making the existing business model obsolete.
• Creditors or stakeholders want to shutter the firm to recoup investments as quickly as possible.
• The synergy among the assets is either minimal, non-existent, or negative.
Sometimes analyzing a private firm’s recent trends can be a bit like reading tea leaves: you’re searching for the subtle signals that point toward ongoing operations or approaching dissolution. Here are some common indicators:
• Negative Profitability Trends: Sustained net losses, deteriorating returns on capital, or repeatedly missing debt obligations can push valuations to a liquidation basis.
• Inability to Service Debt: High leverage and limited refinancing avenues hint that the firm may not be a going concern much longer.
• Sector or Regulatory Risk: If upcoming regulations or industry disruptions will severely hamper the firm’s core product lines, liquidation valuation might be more realistic.
• Strategic Management Plans: If management has a robust turnaround strategy (and the resources to execute it), a going-concern approach could be justified. But if not—liquidation stands out.
Let’s outline the conceptual structure behind each approach. The following Mermaid diagram illustrates the difference between going-concern and liquidation valuation steps:
graph LR A["Identify Assets <br/> & Liabilities"] --> B["Going-Concern Value <br/>(Integrated)"] A --> C["Liquidation Value <br/>(Forced or Orderly)"] B["Going-Concern Value <br/>(Integrated)"] --> D["Incorporate Synergies, <br/> Future Earnings Potential"] C["Liquidation Value <br/>(Forced or Orderly)"] --> E["Discount for Forced-Sale, <br/> Transaction Costs, <br/> No Synergy"]
Notice how, under a going-concern scenario, we typically look at how assets (both tangible and intangible) contribute to the future profitability of the firm. We might allocate a portion of intangible value to these assets—like brand significance or intellectual property—and consider how these intangibles mesh with physical capital to generate synergy beyond individual asset sale prices.
With liquidation, the analyst will consider the net proceeds for each asset if sold off. This involves:
Imagine a private textiles manufacturer, “CottonDynamics.” Over the past five years, their revenue has plummeted, their machinery is old, and the entire textiles industry is rapidly migrating operations to lower-cost regions. Here’s a snapshot of two parallel valuations:
• The property and equipment might be recorded at some fair market value, expecting they’re used in operation.
• The brand name “CottonDynamics” might still have some intangible worth based on loyal customers.
• Management projects new investments to automate production, generating moderate future cash flows.
• The old weaving machines might fetch significantly less than their book value if sold quickly to secondhand-machine dealers.
• The brand name itself might be worthless unless some competitor sees synergy in acquiring that brand.
• We factor in severance costs to dismiss employees, taxes on asset sales, and the time horizon for an orderly sale (if feasible).
In real life, we’d do a side-by-side comparison, analyzing:
• Which approach yields a higher (or more realistic) value?
• Is the firm truly capable of implementing an operational turnaround?
• How do external market conditions (e.g., competition, labor costs) shape the viability of continuing operations?
Below are some mistakes analysts often make when straddling these two approaches:
• Overstating Intangibles: If the firm is on the brink of collapse, intangible assets like the brand can vanish or become valueless.
• Underestimating Liquidation Expenses: Broker fees, severance packages, tax stipulations, and administrative costs can eat up a huge portion of the proceeds.
• Confusing Orderly Liquidation With Forced Liquidation: An orderly liquidation generally yields higher proceeds, but the timeline might be longer. Failing to clarify which scenario you’re applying can lead to erroneous valuations.
• Missing Synergies: Sometimes, especially in more stable companies, the synergy among assets is greater than you’d expect. Reducing everything to bare-bones net asset disposal values might drastically undervalue the firm.
In a typical CFA Level II vignette, you may be dealing with a struggling private manufacturer or a specialized tech startup whose main intangible is a set of patents. You’ll often have to:
• Decide whether the company’s problems are short-term or structural and whether it should remain going concern.
• Evaluate tangible versus intangible worth.
• Identify direct liquidation costs that might be hidden (like severance or legal fees).
• Perform parallel valuations—one under going concern, one under liquidation—and then choose which makes more sense given the case details.
It’s super helpful if you look for clues like:
• The firm’s discussions with creditors (debt restructuring or repeated defaults?).
• The capacity of management to pivot or reorganize.
• The presence (or lack) of synergy between the firm’s intangible assets and its physical capital.
Remember, the question might ask for the final value under each scenario or ask you to justify which scenario is more appropriate.
• Gather Detailed Asset Data: Know the market for each asset type, especially specialized equipment.
• Distinguish Between Forced and Orderly: List your assumptions about the liquidation timeline.
• Factor in Realistic Synergies: For going concern, always tie intangible assets to actual cash flow contributions.
• Rigorously Estimate Disposal and Transaction Costs: Overlook these and you’ll get unrealistic net proceeds.
• Validate the Logical Consistency: Does your final conclusion about liquidation or going concern align with the business narrative (e.g., incompetent management, unstoppable external threats, etc.)?
Valuing private companies often means walking a tightrope between an optimistic future and a pragmatic sense of potential failure. The decision to treat the firm as a going concern or to consider a liquidation scenario is not always black and white; it requires balanced judgment, careful reading of the financials, an understanding of the sector’s direction, and a dash of realism.
In exam settings, you want to show that you can pivot quickly once the facts reveal the business might be nearing the end of its life cycle. Conversely, if the case presents a moderate path to recovery and synergy in the existing operations, you’ll justify a going-concern approach. In short: keep your eyes open for subtle hints and weigh both valuations to identify which is appropriate.
• CFA Institute Level II Curriculum, Equity Investments: “Private Company Valuation”
• Mellen, C. & Evans, F. (2017). Valuation for M&A: Building and Measuring Private Company Value. 3rd ed. Wiley.
• FASB Accounting Standards Codification (ASC) 820: Fair Value Measurement
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