Learn how to evaluate and compare alternative investment managers using universe-based analysis, including practical insights on peer groups, biases, quartile rankings, and mitigation strategies.
Comparing alternative investment managers can feel like walking into a crowded auditorium where each person is claiming to sing the highest note. How do you gauge who really hits the pinnacle of performance? One common solution is to compare managers to peers in something often called a “manager universe.” This approach essentially lines them up against other funds or strategies with similar objectives and styles. Then you can take note of their relative performance, risk levels, and even underlying strategies to see who’s singing off-key—and, more importantly, who’s producing consistently strong returns.
In my early days as an analyst, I vividly remember getting lost in a swirl of hedge fund performance data. Everyone looked great at first glance—until I realized some funds weren’t even around for more than a year, and others joined the database only after strong returns. That humbling experience was my first real introduction to issues like survivorship bias and backfill bias—two major wrinkles in manager universe comparisons. Get these biases wrong, and you might end up giving your clients a completely skewed impression of a manager’s performance.
This section walks through how manager universe comparison methods work, common pitfalls to be aware of, and how to interpret quartile or decile rankings properly. We’ll also explore how these comparisons intersect with risk, consistency, and broader market conditions. Ultimately, a manager universe can be an incredibly powerful tool—but understanding its construction and biases is crucial if you want to use it responsibly.
You might be wondering: why bother comparing managers to a universe instead of just using a reference index or a benchmark like the S&P 500? Well, alternative investments can differ significantly from broad market benchmarks in terms of liquidity, leverage, or strategy style (e.g., long/short equity, distressed debt). If a fund invests heavily in private credit, how meaningful is it to compare that performance with a publicly traded equity index? A manager universe that includes funds with similar mandates, geographic focuses, and sizes often gives a more relevant yardstick for evaluation.
• Greater Relevance: Apples-to-apples comparisons for specialized strategies.
• Reality Check: When the entire category underperforms, you’ll see if the manager still outshines peers.
• Customized Groupings: The ability to narrow the peer group to certain geographies or strategies.
Of course, universes are only as good as the data, grouping criteria, and the consistent participation of managers. You can’t rely on an arbitrary set of cherry-picked funds to produce an accurate or fair measure.
The process of building a manager universe is part art and part science. It involves identifying managers or funds with similar strategies, mandates, style tilts, or risk exposures. If you’re analyzing hedge funds, for instance, you might want to differentiate between equity long/short, event-driven, or global macro funds. For private equity, you’d likely separate venture capital from buyout or distressed strategies. The entire process can look something like this:
• Data Acquisition: Collect data from reputable databases (HFR, Preqin, or specialized providers).
• Classification: Segment managers by strategy, investment style, region, or sector focus.
• Screening: Exclude incomplete records or outliers (but use caution, as removing outliers can introduce bias).
• Verification: Validate each entry for accuracy and consistency.
In practice, you might also want to look at fund size or vintage year for private equity. Especially in private markets, a 2015-vintage buyout fund often lives in a different universe than a 2022-vintage one, purely because of where we are in the investment cycle.
Here’s a visual representation of how you might conceptualize building a manager universe:
flowchart LR A["Universe Identification"] --> B["Categorize by Strategy <br/> (Hedge, PE, etc.)"] B --> C["Segment by Geography, Size, or Style"] C --> D["Collect & Clean Data"] D --> E["Construct Peer Group"] E --> F["Ongoing Monitoring <br/> & Update"]
This is where manager universes can get a bit tricky. Databases that track hedge funds, private equity, or other alternative investments typically rely on voluntary reporting. Managers are not obligated to join a database at the same time they launch their strategies. Consequently, you might see:
• Survivorship Bias: Managers that shut down due to poor performance often leave the database, resulting in artificially inflated historical returns for the remaining “survivors.”
• Backfill Bias: Suppose a manager posts fantastic returns for the first two years and only then decides to get listed in the database. Their strong past results get backfilled, skewing average returns upward.
Early in my career, I excitedly reported to my boss that Hedge Fund Strategy XYZ was returning 15% a year, only to realize that 25% of those funds had dropped out of the database. Whoops. That was a tough but valuable lesson in verifying that your data sample includes more than just the winners.
You can mitigate these biases by seeking out databases with robust data on both defunct and active funds, or by adjusting your analysis to account for fund closures. Many professional data providers like HFR or Preqin will explicitly flag managers who have liquidated or otherwise left the universe—helping you piece together a more realistic picture of average performance.
Manager universe comparisons should complement, not replace, standard benchmark analysis. True, a universe of peers provides a relative measure—how a manager stands among “likeminded” peers—but it doesn’t necessarily show if the manager is achieving desirable absolute returns or beating an investable market index. You want to see a manager beating peers, but you also want to confirm that you aren’t missing out on simpler, more liquid opportunities in a broad index or risk-free asset.
In simpler terms:
• Index Benchmark: Offers an absolute performance anchor (e.g., S&P 500).
• Manager Universe: Shows relative standing among similarly focused managers.
If you’re analyzing a niche private credit manager, an index benchmark might be a poor fit because it doesn’t track illiquid credit assets. But the manager universe might be quite small and prone to biases. That’s why using both vantage points is best practice.
So, maybe you’ve built your manager universe. Now what? One popular approach is to rank each manager’s performance within that universe, then group them into quartiles (four groups) or deciles (ten groups). Top-quartile managers refer to those in the upper 25% bracket. This segmentation helps you compare large sets of funds quickly and see who’s consistently making the cut.
• Top Quartile: Upper 25%
• Second Quartile: 25–50%
• Third Quartile: 50–75%
• Bottom Quartile: 75–100%
In many institutional contexts, limited partners look for “top quartile managers” as a sign of outperformance and skill. For instance, a private equity fund in the top quartile might enjoy easier fundraising in the next round. But relying solely on quartile ranking can be misleading if the overall universe is small or heavily skewed by outliers or data biases.
Meanwhile, some investors prefer deciles: these are narrower brackets (10 groups of 10% each). Deciles can be beneficial if you have hundreds or thousands of data points and want more granularity.
Let’s say, hypothetically, we have 100 hedge funds in a niche strategy. We rank them and discover that Manager A is in the top decile, while Manager B is in the second quartile. Before we conclude that Manager A is the superstar, keep a few things in mind:
Performance data, especially in alternatives, must be balanced against risk metrics. As you’ve probably learned in your broader studies, the risk-return trade-off is key: a manager’s outperformance might vanish once you adjust for volatility, drawdowns, or exposure to specific risk factors.
To gain a holistic view of how a manager truly stacks up, consider combining manager universe comparisons with risk-adjusted ratios:
For example, you might find that a manager is top-quartile by absolute return, but once you measure volatility or downside risk, their risk-adjusted performance may slide to second or third quartile. This kind of analysis can help you avoid the classic pitfall of chasing raw returns while ignoring how a manager achieves them.
It might help to articulate a sequence for combining these insights:
flowchart TB A["Manager Universe Ranking"] --> B["Check Risk Metrics <br/>(Volatility, Downside)"] B --> C["Assess Factor Exposure <br/>(Beta, Style)"] C --> D["Evaluate Consistency of Returns"] D --> E["Form Holistic Judgment"]
The final step—“Form Holistic Judgment”—reflects the stage at which you consider all the evidence from the manager universe and your risk-adjusted metrics. Maybe the manager stands in the top decile on pure performance but only hits the second quartile after adjusting for risk. Then you investigate factor exposures to see if the manager’s outperformance is due to a single bull market in a favored sector. If the manager’s track record also reveals consistent returns across multiple market conditions, that’s typically a wholly different investment proposition than a manager who soared one year and tanked the next.
A single snapshot rarely captures the entire story. Over time, managers drift in and out of different quartiles. Some churn out flashy returns in bull markets but falter in defensive periods. Others might prove more stable but never shoot to the top. When you’re analyzing manager universe data, consider:
Cross-sectional analysis (looking at managers at a single point in time) is not the same as time-series analysis (tracking a single manager over periods). Both are important. Cross-sectional helps you see how a manager compares to others right now, while time-series reveals how stable or volatile those rankings can be.
Imagine you’re tasked with evaluating a long/short equity hedge fund. You gather data from a well-known database of 200 funds that label themselves as “long/short.” Next, you rank them by 3-year annualized performance. Let’s say your fund of interest ranks at position 30—placing it in the top decile (the top 20 funds are top decile, so it’s just on the edge).
But you dig deeper:
• You notice that 40 funds joined the database only last year, so you have limited performance data for them.
• Another 25 funds left over the past three years—probably not because they were doing spectacularly.
• The manager in question has high leverage exposure, so the risk profile is distinct from the average.
A quick quartile ranking looks appealing to your investment committee. But the real story is more nuanced: the fund employs more leverage than most peers, and many underperformers have dropped out. So, you refine your analysis focusing only on funds with at least a 3-year track record and similar leverage ranges. Suddenly, your “top decile” performer might only look mid-quartile. That’s the real power, and the real caution, of manager universe comparisons.
If you’d like to get a bit hands-on with the data yourself, here’s a tiny Python snippet that could help you rank managers:
1import pandas as pd
2
3df = pd.DataFrame({
4 'manager': ['FundA','FundB','FundC','FundD','FundE','FundF'],
5 'returns': [0.08, 0.15, 0.06, 0.12, 0.14, 0.09]
6})
7
8df['rank'] = df['returns'].rank(ascending=False, method='first')
9
10df['quartile'] = pd.qcut(df['returns'], 4, labels=['4th Quartile','3rd Quartile','2nd Quartile','1st Quartile'])
11
12print(df.sort_values('rank'))
This code does a crude quartile split—just keep in mind that in practice, you’d refine this approach by adjusting for additional risk metrics and filtering out smaller or incomplete track records.
• Always combine manager universe comparisons with index benchmarks or factor models to see the “absolute” side of performance.
• Be mindful of biases. Double-check that the dataset includes defunct funds if possible.
• Note the effect of strategy differences: a long-biased equity hedge fund is not the same universe as a market-neutral fund.
• Use time-series performance analysis, not just cross-sectional snapshots, to gauge consistency.
• Evaluate risk alongside returns. Top returns in a high-risk environment may not reflect sustainable alpha.
Manager universe analysis is an essential tool for alternative investments. However, it’s just one part of the mosaic. Even the best manager ranking system can be fooled by data biases or short track records. As you’ll see in your broader CFA studies, it’s vital to triangulate across multiple measurements—risk exposures, factor analysis, qualitative reviews of the management team—to form a well-rounded judgment.
• Hedge Fund Research (HFR) Database: https://www.hfr.com
• Preqin Private Capital Database: https://www.preqin.com
• Chincarini, L. B. & Kim, D. (2006). Quantitative Equity Portfolio Management. McGraw-Hill.
• CAIA Level II Readings on Performance Evaluation and Manager Selection
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